University of the Punjab, Gujranwala Campus - Gujranwala



Conference Registration Process

International Keynote Speakers

Conference Gallery


Dear Colleagues


With the Due Diligence of Director General of Campus

We feel immense pleasure by announcing the 1 st  International Conference on Business,

Technology, and Social Sciences (ICBT&SS) with a theme of COVID-19 Pandemic Lessons

for Digitalization, Corporate and Social Sector Sustainability. This conference will be hosted by

University of the Punjab, Gujranwala Campus, Pakistan on February 7 th -8 th , 2023 in cooperation

with some international and national partnering universities.

Coronavirus (COVID-19) is a particular infectious disease that widely accepted as a fundamental

health crisis thereby adversely effected the well-being of global economies. Since the scale of

outbreak of COVID-19 become apparent, the capital markets around the globe continuously

facing adverse decline and volatility in stock returns including all new variants of Coronavirus

virus beside their effective treatment. COVID-19 not only adversely effected the world

economies prosperity but also created lot of opportunities and lessons for digitalization,

corporate and social sector sustainability.

The primary goal of this conference is to provide a common plate form which brings together

diverse academicians, scholars, practitioners, economists and leading entrepreneurs for the

interdisciplinary examination of COVID-19 Pandemic Lessons for Digitalization, Corporate and

Social Sector Sustainability. In this sense, this conference will enhance the current knowledge

about national and international problems to lead the occupational collaborations among

stakeholders. The conference program will consist of speeches of dignitaries, oral and poster

presentations together with some plenary panel discussions will take place with the valuable

insights of keynote speakers. All the necessary information about the conference can be found at

The ICBTSS will highlight the key lessons and opportunities including but not limited to

1.      Innovative Human Resource Management Strategies during COVID-19 Pandemic

2.      Human Resource Risk Control Through COVID-19 Risk Management

3.      COVID-19 Pandemic and Socioeconomic Crisis

4.      Emergence of Digitalization during COVID-19 to accelerate greater globalization.

5.      Bad law or implementation flaws? Lessons from the implementation of the new laws on

epidemics during the response different COVID-19 Variants.

6.      Emergence of a power law in the distribution of COVID-19 cases

7.      Green Innovation and Carbon Emissions during COVID-19


8.      Behavioral Biases of Investors during COVID-19

9.      Role of Big Data in Business Challenges of COVID-19

10.  Technical Innovations on International Business Strategies in the era of COVID-19

11.  Psychological Resilience and Business Survival Chances during times of COVID-19 Pandemic

12.  Role of Artificial Intelligence in Business Survival during COVID-19 Pandemic

13.  Adaptation of Blockchain Technologies during COVID-19 Pandemic

14.  Decline in Entertainment Industry Business during Covid-19 Pandemic

15.  Deficiencies in Hospital Management in COVID-19 Pandemic

16.  Social Media Mining under Covid-19

17.  Contemporary Change in Traditional Education during COVID-19 Pandemic

18.  Exploring Role of Covid-19 Social Isolation and Mental Health

19.  Digitalization of Law Enforcement Agencies during COVID-19 Pandemic

20.  Cultural Heritage Through Lens of COVID-19 Pandemic

21.  Religious and Cultural Approaches During COVID-19

22.  Legal and Ethical Considerations on Resource Limitation during the COVID-19 Pandemic

23.  Implementation and Constructive flaw of Introduced laws in COVID-19 Pandemic


Important Deadlines

Submission of abstract: 25 January, 2023

Notification of Abstract: One week after the submission of abstract

Full Length paper/short communication submission: 30 January, 2023

Registration: 1 February, 2023


Registration Fees:

Indigenous students (only PU and PUGC): PKR-1000/-

Indigenous students (other than PU and PUGC): PKR-1500/-

Indigenous Faculty (other PU and PUGC): PKR-1500

International faculty: 100-USD

International Students: 50-USD


For abstract Submission:

For more information, please feel free to contact us at the following

+92 343 4050646/+313 4522135


Conference Chair                                                                                           Conference Secretary

Prof. Dr. Naveed Iqbal Chaudhary                                                                  Dr. Wasim-ul-Rehman